Exposed: The Dark Side of Sun Exposure and the Base Tan Fallacy

sexy lady with a straw hat getting a tan on the beach

In the heart of summer 2025, with beaches teeming and social media awash in golden tans, it’s time to confront the perils of solar ultraviolet (UV) radiation. While moderate sun aids vitamin D synthesis, excess exposure assaults skin tissue at every level. This piece unpacks the science of UV damage—from molecular mayhem to chronic threats—and dismantles the “base tan” myth using fresh 2020-2025 data. Armed with facts, we can champion health over harmful beauty standards.

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Options Keep Growing

Options keep growing. In particular, BABY BOOMERS are now paying for their fun in the sun. However, the majority of sun-worshipers are aware of what overexposing the skin to UV rays can do and they are trying to do something about that.   Over exposure is not a set number of minutes that you expose … Read more